Timeless. Sophistication. Hand Crafted.
OBJECTIVE
The main goal for this project was to brand identity system for the newly established high-end streetwear cotoure brand, Carlton Allen.
PROJECT SCOPE
Creative Direction
Visual Identity
Logo Design
BACKGROUND
The team at Carlton Allen Couture reached out to create a logo design and brand identity for their new and upcoming brand. A custom designed brand that delivers high end fashion streetwear and where each custom piece expresses art and creativity.
CARLTON ALLEN’S VISION
The logo consists of a word mark that combines the owner's father and grandfather names, and just like them each have particular characteristics that make them unique. The crazy and fun Carlton custom script, after the father, and the classy, seriousness and sophistication of Allen, the grandfather.
THE LOGO
The custom script type for Carlton in the logo mimics a needle stitching on fabric as well as the hand-crafted element of the brand, while the word ALLEN in the logo reflects the brand's high-end quality and sophistication.
Carlton Allen - Statement T-Shirt
www.carltonallenstore.com
